igh-net-worth individuals control $27.2 trillion in assets worldwide, a figure that is expected to reach $38 trillion by the end of 2007.¹ Yet for financial services companies and luxury goods marketers, reaching this valuable segment is more elusive than ever. That’s because wealthy individuals can no longer be captured by a single demographic profile. What they do share is a mindset: the focus on top performance, lightning speed, and impeccable service.

HNW excels at creating innovative products and solutions to help organizations communicate their value proposition to this discerning market. Our agency and consulting services support a host of high-net-worth strategies, and are customized to meet your specific business objectives, target wealth segment, and desired communications channel.

Your HNW team consists of experienced practitioners in complementary disciplines, including marketing strategy, print and e-publishing, Web and publication design, account and project management, primary research, and technology.

HNW partners with clients to deliver the following core Wealth Marketing Solutions^SM:

• Strategic Planning
• Branding
• Content
• Creative Services
• Selling Systems
• Wealth Analytics

For more information about HNW’s agency services, please contact Stacey Haefele, President, at 212-258-9229 or sh@hnw.com.

¹Merrill Lynch/Cap Gemini Ernst & Young World Wealth Report 2003.