07/21/10
HNW, INC. and Artemis Strategy Group to Partner
Firms will collaborate on proprietary and commissioned research projects
New York, NY– July 21, 2010 – HNW Inc., (www.hnw.com) the leading provider of wealth marketing services and software, today announced its partnership with Artemis Strategy Group (http://www.artemissg.com/), a communications strategy research firm specializing in brand positioning and policy issues. HNW clients will have access to Artemis’s strategic insight into the financial services industry.
The two firms will collaborate on several major initiatives focusing on trends and behaviors among the emerging affluent, high-net-worth and ultra-high-net-worth segments. Its initial engagement is a comprehensive survey of high-net-worth investors for a prominent North American banking and investment firm. Artemis is also currently providing the field support and metrics for an HNW survey of more than 1,200 financial advisors, now in progress.
“We’re eagerly anticipating our work with Artemis—particularly the kind of in-depth analysis and interpretation of emerging trends that’s necessary when tracking a highly elusive target audience,” said Stacey Haefele, CEO of HNW, Inc.
The partnership reflects HNW’s commitment to providing its clients with new thinking on the wealth segment, and relevant perspectives in support of their marketing objectives.
Dave Richardson, a founding partner of Artemis, said, “We already have seen how the complementary skills and knowledge of our two firms have substantially enhanced the insights and strategies we’ve been able to provide for several clients, so we’re excited about expanding our relationship.”
About HNW, Inc.
HNW, Inc. is a strategic marketing services firm focused exclusively on the high-net-worth segment. Our deep understanding of the wealthy – including their investments, lifestyle and philanthropy – paired with a powerful suite of software services make us trusted advisors to the world's leading financial services and luxury brands.
About Artemis Strategy Group
Artemis Strategy Group, headquartered in Washington, D.C., provides communications, product and policy research to public and private sector clients.
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CONTACT
Goodman Media International for HNW, Inc.
Sakura Amend, 212-576-2700 and samend@goodmanmedia.com
Anne Aldrich, Partner, Artemis Strategy Group
616-662-4288
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