HNW SOFTWARE EXPANDS ITS ADVISOR-CLIENT COMMUNICATIONS CAPABILITIES

With Release of HNW Advisor eSuite 2010, HNW Empowers Independent Financial Advisors By Providing Enhanced Communications Software and Content

New York – August 3, 2010– HNW Software, Inc., (www.hnwadvisor.com) the leading provider of wealth marketing services to the financial and luxury goods industries, has released the latest version of its communications software suite for independent advisors and small practices.  The 2010 edition of HNW Advisor eSuite, a software-as-service (SaaS) product, provides advisors a powerful and flexible solution they can leverage to engage clients in meaningful dialogues that build loyalty and grow relationships.

Advisor eSuite 2010 enhancements empower independent advisors, small practices and enterprises to create, target and deliver sophisticated e-newsletters and client communications. What’s more, the product taps the same award-winning technological components that HNW offers through its suite of services to the country’s largest wealth management brands.

“Over the past decade, HNW has developed a very sophisticated class of communications tools for our larger brokerage and institutional wealth management clients. The needs of independent advisors and small practices are no different-in fact there’s an even greater need to offer these firms a more robust, yet flexible media platform,” said Kevin Darlington, SVP of Software for HNW, Inc. “Great advisors—regardless of affiliation—know the key role of consistent, relevant and customized communications in deepening client and prospect relationships.”

Subscribers to HNW Advisor eSuite 2010 will enjoy the option of completely FINRA-reviewed editorial content. Other features include:

• Two tiers of national and global newspaper, magazine and journal articles, aggregated by topic;
• HNW-authored custom content that’s targeted to advisors’ specific client segments (e.g. ultra high-net-worth, business owners, retirees, etc.) and written by accomplished national financial journalists;
• Bespoke editorial content with HNW’s AdvisorFocus. This service pairs the advisor or advisor team with a professional journalist who interviews the advisor and/or advisor team and writes a feature on that conversation. 
• Powerful reporting functions that let advisors gain valuable insights into their clients’ article choices and primary areas of focus.

“We’re the only ones in this space to offer world-class reporting, insights and research with such customization,” said Ron Bel Bruno, SVP, Creative Director, Publications at HNW. “Our writers are bylined in the Wall Street Journal, Forbes, Fortune and Barron’s, among other titles. Their sharp, colorful and engaging articles reflect a seasoned, balanced market perspective.”

Visit http://hnwadvisor.com for more information on HNW Advisor eSuite.

ABOUT HNW Software, Inc.

HNW Software, Inc. is a wholly-owned subsidiary of HNW Inc. and provides customized marketing software solutions to the U.S. Wealth Management market.  Our software solutions and professional services are used today by over 10,000 financial advisors and the world's leading wealth management institutions. Our commitment to technology and innovation continues to guide the development of proprietary software products designed to engage your clients in ways that deliver quantifiable results.

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