The job of the vice president of Strategy is to lead client engagements by understanding client business and marketing goals, consulting on best practices, and facilitating the execution process. The successful candidate will be responsible for developing key strategic deliverables, such as market, segment and SWOT analyses, and for synthesizing this information into core messaging and positioning for client engagements. Once a strategic direction has been established, he or she will develop marketing plans that consider a range of tactics and channels—both digital and print. Collaborating closely with our creative, editorial and technology teams, he or she will work with our project management team to ensure that work is completed on time and on budget.

Because of their key relationship management role, successful candidates must demonstrate strong written and oral communication skills and feel comfortable presenting and rationalizing deliverables. Moreover, we require that our strategists maintain a strong point of view about topics and trends that are germane to our industry and that they stay abreast of current events that affect our clients.

Client Delivery

• Define scope, recommend approach and manage execution of integrated marketing programs for clients
• Write concise and cogent proposals and work with project managers to launch projects and provide resources on an ongoing basis
• Facilitate ongoing client meetings and present client deliverables (together with cross-department discipline heads)
• Provide strategic quality control on all deliverables of the internal team to ensure that client expectations are met—highlighting issues for the client when necessary

Business Development

• Understand client needs in order to identify appropriate cross-sale opportunities
• Prepare, lead and contribute to business development pitches
• Facilitate ideation sessions with cross-department leadership

Qualifications

• Seven to 10 years of agency experience in an account or planning role
• Business-domain expertise in financial services required—particularly private wealth and b2b
• Experience in consulting, marketing communications, technology or similar professional services business considered
• Industry experience within financial services marketing or comprehensive marketing solutions focusing on the high-net-worth sector
• Master’s degree in business, marketing or communications preferred
• Exceptional client-facing and strategic thinking skills and the ability to build and expand relationships and deliver integrated marketing programs for HNW’s financial services clients
• Superior quantitative abilities and written and oral communications skills
• Proficiency in MS Word, MS Excel, PowerPoint